Monday 13 July 2015
Friday 10 July 2015
Evaluation of final Tv advertisements
Is the advert fit for purpose
The brief was to make re brand the Flake chocolate by creating a new advert which would both keep the original audience and also add a newer, younger audience to the list of potential target audiences. The advert has to be exactly 30 seconds, no more no less, and select which times it should come on and on what channel/channels. I also would need to research the background of the chocolate bar and the company and on the competition and the similar chocolate bars.
I think that the advert met the brief, as it brought in both a newer generation feel to it and still kept the idea of having someone still eating the flake that most of the other flake adverts have as well. The advert also is exactly 30 seconds long and I researched the 3 different chocolate bars similar to flake.
The re branding that we have done will attract a new audience as the product will be shown in a new light, and having the advert look cool and fresh and having ideas like the challenge and using social media, which most teenagers both have and use, will get them to want to try even more
In the advert, The presenter goes round looking for people to try the #Don'tFlakeItChallenge which is where a person tries to eat a flake without it breaking apart which is meant to be a challenge as Flakes tend to break quite easily and are hard to eat without making a mess. Because of that we decided to base the challenge on that. The way that this advert would engage the audience is because they get to watch other people try something that they could be doing as well and seeing people they don't know doing the challenge might inspire them to do it as well. This can be seen at 0:18 of the advert where we explain what and how to enter to try doing the challenge. This can effectively engage the audience as this can be something that they can try to achieve and tell their friends about as to look out for, which allows them to then be able to tell everyone they know causing the advert and the challenge to become bigger because of word of mouth.
Effectiveness of conventions
The generic conventions used in my advert are Music, Graphics, voice overs, key character and a slogan. I chose to use music because it would help the advert to be more interesting as if the advert did not have any music it would not be very appealing to watch as there would either be no sound or the sounds of people talking/shouting, the wind and any music going on in the background which could also get me into trouble with copyright and such. I used graphics as they were useful to the advert as they allowed me to have 4 videos being played at once, which saved a lot of time as they needed to meet the 30 second time limit. We used a voice over because it was a more entertaining method of telling the audience how they could enter to try and be on the advert next week. We used a key character which was the presenter because it could be a character that could be someone that they could look out for on the street and also so that they could notice him in the adverts and automatically know who he is. Lastly I used a slogan which was the hashtag #Don'tFlakeItChallenge, this was really good to use as at this day and age, twitter is really popular and this hashtag would remind people of the Als challenge and the hashtag being #Alschallenge, having this would remind people about how fun that was and cause them to try this so they can have the fun they had before.
I intended for all of the conventions used to have the affect of making people remember these things from other places in the past, such as the als ice bucket challenge (Video) which happened in the summer of 2014 which most people did, this would cause them to remember that and then try this new one because of the memories of doing the ice bucket challenge. The impact that happened wasn't intended as it was more of its own challenge and when talking to people who did the ice bucket challenge, they didn't seem to mention the ice bucket challenge at all.
Impact of work
I think that the advert portrays a mixed message, being both positive and negative. I think its negative as it shows viewers who might be impressionable children a way of eating which might not be considered right as they way the chocolate was eaten it didn't look neat or clean and came off when re watching as kinda untidy. Apart from that I think that the challenge would cause people go out and buy the bar so they can try themselves and be on TV. The reason I think this is because looking back at the Ice bucket challenge, people seem to do things if someone else peer pressures' them into doing it meaning one person might nominated and then they nominate someone else and it keeps going on. For an example a youtuber, named Joel (TerasHD) did the ice bucket challenge and he nominated another youtuber, called Jessica (Aphmau) to do it and she nominated other people and they did the same thing. This causes many different people to end up doing the challenge and helps to spread the ideas along. Having this advert could allow both old and newer audiences to relate to it as since the it has only been around a year since the ice bucket challenge came out, its still sort of in people's minds and because its the summer and nice and hot, people are going to recall doing it and might want to find something fun to do and this might make people do it again.
Technical Qualities
There were really no problems when actually filming the real advert but while practicing the advert out a week before, the camera was having issues so we ended up having to film the practice advert around 5 times again to make sure it was OK. The reason we re-did the fake advert was because the camera kept ended the video early so instead of filming the whole clip it would cut them down and miss about 2 seconds of footage which ruined a lot of the shots as they ended up cutting mid sentence but we ended up over coming them by switching camera to a different one and they seemed to just go away after that. The only other problem was when we had finished filming, we ended up editing together 4 different adverts, three which were featured their own contestant trying the challenge and the 4th one which was a mash up of all three. We couldn't decide which one to use, so we were going to submit all 4 but last minute we changed our minds and we ended up using the 4th one as we noticed the other 3 had different things wrong with them like the second one had no good ending and the third ones' ending being the best.
Aesthetic Qualities
I think that the advert looked realistic, which the costumes being normal clothes as that makes the audience believe that the people trying the challenge seem like normal people and that they might get stopped to do the challenge. The setting looked really good because not only was it a nice day, which was perfect for filming but also it was a iconic location so everyone would know it. The characters did really well and when I showed someone who had not known about this project, the video they were sure that they were generally the random public. The advert just generally came out really well.
The brief was to make re brand the Flake chocolate by creating a new advert which would both keep the original audience and also add a newer, younger audience to the list of potential target audiences. The advert has to be exactly 30 seconds, no more no less, and select which times it should come on and on what channel/channels. I also would need to research the background of the chocolate bar and the company and on the competition and the similar chocolate bars.
I think that the advert met the brief, as it brought in both a newer generation feel to it and still kept the idea of having someone still eating the flake that most of the other flake adverts have as well. The advert also is exactly 30 seconds long and I researched the 3 different chocolate bars similar to flake.
The re branding that we have done will attract a new audience as the product will be shown in a new light, and having the advert look cool and fresh and having ideas like the challenge and using social media, which most teenagers both have and use, will get them to want to try even more
Clarity of communication
I think that I pitched my ideas well but it could have been better. I pitched my ideas for chocolate advert to my teachers and they seemed to enjoy it, I felt that I didn't really get to speak as much as I had hoped to, as I ended up getting a bit of stage fright which caused me to stop and forget what I was talking about and causing me to look at the screen to remember which is something I didn't really want to do. For example at 10 seconds into the second part of the pitch right here, I pointed toward the board and that's something I planned not to do. I know that I didn't do as well as I could have because I, knew that I might mess up before hand as I know I always panic and mess up on camera. Apart from that after a while I felt that I got a lot better and even remained calm and mainly towards the middle of the pitch and towards the end I ended up not speaking as much to the extent of the last words I really say is at which was around 1:48 of the 3rd part.
Appropriateness to audience compared with original intentions
The chocolate advert should appeal to its target audience which was teenagers 14 - 18, of both genders but the old adverts such as this one, try to make the target audience older women. The reason this was chosen is because that is age that most people we surveyed said ate the chocolate bar. Using the target audience we could decide what props and costumes we should use. For example we had the presenter wearing normal clothes to make himself out to be a normal person which made him more appealing to talk to and to make him look more approachable. This can connote, to the audience that the flake bar is for everyone as a posed to being more for older women which would be good as that's what we were aiming for, so that we could widen the profits made from the chocolate.
Effectiveness of techniques
In terms of shots I think we used a lot of different types of shots. Mainly we used long shots as they could show the audience the location of were the advert is being filmed. This can help because that could allow the audience to be able to become more excited seeing a location that they went too. We also used an establishing shot at 0:00. This was mainly to again show the audience where the advert was being filmed. Mid shots and two shots were used a lot to make the audience focus more on the presenter/ Contestant such as at 0:10 of the advert. The editing was straight as we thought there was no need to add any fades or anything over the top as this would make the advert look more like it was done by teenagers. At 0:18 though we have a graphic of 4 other contenders doing the challenge which which was the intent as the advert was meant to get people to try and tweet the video and hope that they would be on the advert in the next week over's video. This impacted the final product by making the advert look even more like the viewer might get in as the 4 videos more a lot and wobble, which makes them look like a fan made them.
Effectiveness of content
In the advert, The presenter goes round looking for people to try the #Don'tFlakeItChallenge which is where a person tries to eat a flake without it breaking apart which is meant to be a challenge as Flakes tend to break quite easily and are hard to eat without making a mess. Because of that we decided to base the challenge on that. The way that this advert would engage the audience is because they get to watch other people try something that they could be doing as well and seeing people they don't know doing the challenge might inspire them to do it as well. This can be seen at 0:18 of the advert where we explain what and how to enter to try doing the challenge. This can effectively engage the audience as this can be something that they can try to achieve and tell their friends about as to look out for, which allows them to then be able to tell everyone they know causing the advert and the challenge to become bigger because of word of mouth.
Effectiveness of conventions
The generic conventions used in my advert are Music, Graphics, voice overs, key character and a slogan. I chose to use music because it would help the advert to be more interesting as if the advert did not have any music it would not be very appealing to watch as there would either be no sound or the sounds of people talking/shouting, the wind and any music going on in the background which could also get me into trouble with copyright and such. I used graphics as they were useful to the advert as they allowed me to have 4 videos being played at once, which saved a lot of time as they needed to meet the 30 second time limit. We used a voice over because it was a more entertaining method of telling the audience how they could enter to try and be on the advert next week. We used a key character which was the presenter because it could be a character that could be someone that they could look out for on the street and also so that they could notice him in the adverts and automatically know who he is. Lastly I used a slogan which was the hashtag #Don'tFlakeItChallenge, this was really good to use as at this day and age, twitter is really popular and this hashtag would remind people of the Als challenge and the hashtag being #Alschallenge, having this would remind people about how fun that was and cause them to try this so they can have the fun they had before.
I intended for all of the conventions used to have the affect of making people remember these things from other places in the past, such as the als ice bucket challenge (Video) which happened in the summer of 2014 which most people did, this would cause them to remember that and then try this new one because of the memories of doing the ice bucket challenge. The impact that happened wasn't intended as it was more of its own challenge and when talking to people who did the ice bucket challenge, they didn't seem to mention the ice bucket challenge at all.
Impact of work
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| Homer Simpson doing the ice bucket challenge |
Technical Qualities
There were really no problems when actually filming the real advert but while practicing the advert out a week before, the camera was having issues so we ended up having to film the practice advert around 5 times again to make sure it was OK. The reason we re-did the fake advert was because the camera kept ended the video early so instead of filming the whole clip it would cut them down and miss about 2 seconds of footage which ruined a lot of the shots as they ended up cutting mid sentence but we ended up over coming them by switching camera to a different one and they seemed to just go away after that. The only other problem was when we had finished filming, we ended up editing together 4 different adverts, three which were featured their own contestant trying the challenge and the 4th one which was a mash up of all three. We couldn't decide which one to use, so we were going to submit all 4 but last minute we changed our minds and we ended up using the 4th one as we noticed the other 3 had different things wrong with them like the second one had no good ending and the third ones' ending being the best.
Aesthetic Qualities
I think that the advert looked realistic, which the costumes being normal clothes as that makes the audience believe that the people trying the challenge seem like normal people and that they might get stopped to do the challenge. The setting looked really good because not only was it a nice day, which was perfect for filming but also it was a iconic location so everyone would know it. The characters did really well and when I showed someone who had not known about this project, the video they were sure that they were generally the random public. The advert just generally came out really well.
Thursday 25 June 2015
Sunday 7 June 2015
Production log week 5
Week 5
31st of May to the 7th of June 2015This week I worked with Prinul creating the advert using Final cut Express ,We actually ended up creating 4 different versions of the advert as we ended up liking some parts of each of the 3 challenges we did. The first 3 were different of each contender's attempt and they look good, but after the second one, Prinul noticed there was no really good outro for the second one. We ended up decided on using a voice over for the second one as this was the best way to have the advert. The final one was more of a compilation of the 3 videos we did and because that one looked the best and manged to have all 3 challenges in it, we decided to use that one. During the week I had actually created a couple of different Images to use including an animation that would have had the 4 extra videos going along the bottom of the screen.
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| 4 challengers design |
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| Starting Clock design |
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| Newer clock design |
This was the basic model for the clock and after a bit of work, adding the flake into the background of the clock, changing the colour of the clock's rings and hand colours to white, the clock was done but the idea ended up be scrapped.
I also created a new version of the Pack shot which would be used while Prinul was doing his outro on the advert. The changes I made to the image include removing the background colour, the flake on the right, the text in the middle and boarder. I then moved the title down to the middle and shrunk the remaining flake, and also changed the colour of the rest of the text to white so it could be seen within the video.Logistical Challenges
A Logistical challenge i faced this week was really the second video, as it towards the end of the week we noticed that the ending for it was not very good and we decided that we should change it but there wasn't much to work with as the other outros had people in them which could leave any viewers confused on why there was a different person at the end. We over came this by using a voice over at the end over the packshot as this could mean we could have Prinul reread his lines using a voice recorder and then it could sound like he said that during the advert and give us an ending for the advert.
Technical Challenges
The biggest by far challenge for us this week was the fact that second challenge didn't actually have a very good ending that I was proud to use, so we decided that we shouldn't use it, but at that point,we were going to submit all 3 videos which we had at the time as there wasn't enough space and time in the advert to fit the 3 videos challenges.
What will be done by next Sunday?
By next week I hope to get more video entries to play during the end of the advert.
Saturday 30 May 2015
Evaluation of presentation
Carrying out and applying audience and product research
Looking at the powerpoint I saw that the audience research was quite good, everything needed was already done and the audience research being primary helped us explain what and why that age was our target audience. The product research was good as well, as there were examples of the different competition and the different versions of chocolate they sell and also the different chocolate that flake offers like the 4 pack.
Presentation of research and Idea
I think the presentation's research was really good as the pages were full, and needed to spoken alot about as there was barely and text on most of them. I think I presented the idea alright, I spoke, somewhat and could have spoke more but I think it was mainly because I had a little bit of stage fright and knowing that it was going to be filmed and put on youtube for the world to see didn't help at all, I think this caused me to then panic and mess up my lines. But I still think for what its worth I did better than I did for the other pitches I did.
Feedback about your idea
The feedback that we had was mainly positive, and to begin with, we were told that the idea of having a split shot would be better, after we went on to talk about maybe having 1 person instead of having 4 people one at a time going the challenge.
Action points to develop in the pre-production
After finished presenting we asked to answer a couple of questions and had a few comments, that could use later on. At 0:20 we were introduced to a new idea in which we could possibly use later which was the idea of either only using 1 or 2 people in the advert, trying the challenge, and having the advert become split screen with 4 people attempting to do the challenge at once. This will change the advert a lot as using either of these ideas could make the advert shorter or longer depending on how long they run on for.
Another idea would be just having us run into random strangers and asking them to do the challenge, this would make the advert seem even more real and show that we have the drive and dedication to the advert but it's quite hard to actually do and when talking to Prinul who will be the presenter he said that when he was doing his documentary he went out to ask people and most of them turned him down or left and didn't come back which would waste time if we were to do it.
Looking at the powerpoint I saw that the audience research was quite good, everything needed was already done and the audience research being primary helped us explain what and why that age was our target audience. The product research was good as well, as there were examples of the different competition and the different versions of chocolate they sell and also the different chocolate that flake offers like the 4 pack.
Presentation of research and Idea
I think the presentation's research was really good as the pages were full, and needed to spoken alot about as there was barely and text on most of them. I think I presented the idea alright, I spoke, somewhat and could have spoke more but I think it was mainly because I had a little bit of stage fright and knowing that it was going to be filmed and put on youtube for the world to see didn't help at all, I think this caused me to then panic and mess up my lines. But I still think for what its worth I did better than I did for the other pitches I did.
Feedback about your idea
The feedback that we had was mainly positive, and to begin with, we were told that the idea of having a split shot would be better, after we went on to talk about maybe having 1 person instead of having 4 people one at a time going the challenge.
Action points to develop in the pre-production
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| This is a picture of an idea of what split screen could be. |
Another idea would be just having us run into random strangers and asking them to do the challenge, this would make the advert seem even more real and show that we have the drive and dedication to the advert but it's quite hard to actually do and when talking to Prinul who will be the presenter he said that when he was doing his documentary he went out to ask people and most of them turned him down or left and didn't come back which would waste time if we were to do it.
Production log week 4
Week 4
24th of may to the 31th of may 2015What did I do this week?
This week we filmed the actually advert and have a least 25-35 shots filmed for the whole advert. We filmed so many so that if something went wrong in one scene we could use the alternate version of the advert.
On Wednesday we traveled Westfield in Stratford so we could film, we passed though Westfield and arrived at Queen Elisabeth Olympic Park, there we filmed all out shots including Prinul's introductions for the advert and himself, this was filmed just above the swimming pool. We also filmed the first two challengers attempts close to that as before they came we walked around the park to see if we could find a nice place to film but it was too crowded there.One thing I wish could have happened is that we could have is maybe gone to the Orbit tower and filmed inside as inside you can see everything but that cost money to go into and at the time I didn't know we could go inside.
Logistical challenges
A logistical challenge we faced this week was during the Wednesday when we were looking for a section of Olympic park which was meant to have multicoloured floor, we couldn't find it and even attempted looking for the internet for this and saw pictures but not a location. In one photo we even saw both the stadium and the ArcelorMittal Orbit towards the left of the picture and tried pin-pointing where the picture might have been taken but we couldn't find the coloured floor so ended up filming near the swimming pool as it was quite iconic and had the least amount of people walking around.
Technical Challenges
The only technical challenge I felt that I faced this week was trying the be as different in terms of camera shot types as possible as most of the time I really only use long shots, close-up and mid shots, The way i overcame this was by making the camera pan and spin slowly around the challengers whilst they attempt to eat the flake.
To be done by next week
By next week sunday, I hope to start and finish editing the advert completely and have it uploaded to YouTube by Friday night and start writing up the evaluation of it, also I hope to then start working on the next weekly log.
Sunday 24 May 2015
Production log week 3
Week 3
17th of may to the 24th of may 2015What did I do this week?
This week I planned out with Prinul when we should film the advert and where we should film. We chose to film on Wednesday as it was best for both of us and chose to film at Queen Elizabeth Olympic park as it was iconic and famous and easy to access and we hope it will not be too full to film in. Looking at the weather for Wednesday the 27th it looks to be very hot and nice which is perfect for filming and generally being outside but bad for getting filming done quickly as if the day is really nice and sunny there will be more people walking around and having a camera with us could put the camera at risk in case anyone walks into us and causes the camera to drop and break or someone tries to steal it. To take this pre-caution I will be wearing the camera's strap around my hand to stop it from being taken and after i am done using it, I will place the camera back in it's carrying bag and keep that bag out of sight.
Logistical challenges
A logistical challenge we faced this week was when we rehearsed the advert at school and when looking back on it, we noticed that some the advert didn't seem to flow and that it might take longer than 30 seconds.To fix this we will be trying to cut the advert as little a possible to make it seem like it was filmed in one shot. We also are going to speed up the actually challenge when the challenger is attempting to eat the flake as that takes to long for them to eat, we also might be adding a split screen towards the end sometime around 25 second into the advert of 4 different people doing the challenge to make the advert seem like more people are doing it.
Technical Challenges
The only technical challenge we had was when we were looking at the footage we had filmed for the rehearse advert, most of the scenes were cut shot for some reason and this confused me alot as I made sure to stop filming about 2 seconds after Prinul stopped so leave a bit of time encase something happened but they were all cut short so much so that a couple of the video even finished mid sentence. To combat this next week we are going to re-film the shots more than once so that if this happens again we have lots of different versions to use.
To be done by next week
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| The length of the trip from Goodmayes to Queen Elizabeth Olympic Park |
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| The last Olympic games holders |
Wednesday 20 May 2015
Production log week 2
Week 2
10th of may to the 17th of may 2015This week we finished off the storyboard all together and on Wednesday I showed Prinul the new storyboard and he decided colour it in, and it is uploaded to blogger. We finished off pre-production and the only thing lest to do is the evaluation of the pitch which still needs to be done.
On Tuesday I designed a packshot, which is a still image of a product normally used at the end of adverts for products.
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| The first model for the packshot |
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| The second and final model for the packshot |
After designing that, and disliking I moved on to make a better version of it. I remade the title, so now its purple like the flake bar, the text was moved the middle, and the circle with the flake bars was removed in favour of a broken one either side. I also added very faint flake bars in the background and shrunk the twitters name and the hash tag so that there was more room for the faint flakes to be seen,
There were no logistical challenges this week.
The only technical challenge this week was editing together a basic, quick version of the advert we staged during a lesson to see how it would look and it turned out to be really bad, and because of this we can redesign anything we think is bad to be better.
By next week Sunday I plan to have the evaluation finished with and start planning when we should film the actually advert and plan out how it will look now.
Production log week 1
Week 1 - Sunday 3th May to Sunday 10th of May 2015
This week I worked with Prinul on finishing off the storyboard and uploading that. I also uploaded all the pitch videos onto youtube and started pre-production. I also am working towards finishing up my evaluation on my pitch presentation. I hope to have the evaluation finished by the following Sunday. We also are going to restart on the storyboard together working, Prinul doing the writing section and I, myself doing all the drawings. This is because before when I had done the storyboard the first time, it wasn't up to standard so we decided to redo it. I have till Wednesday to finish it. We also talked about when we might want to film and the best idea was to film during the holiday when we can get the cast to come out and go to the different locations we need to film and film without hassle or time wasting.
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| First page of the old storyboard |
A logistical challenge we faced this week was for me was designing the storyboard as, I had to draw everything from scratch and with only notes I did were on the sheet of paper and I wasn't quite sure if we were doing a split screen or just one person like we discuses during the pitch.
There were no technical problems to be had this week.
By next Sunday I plan to finish the evaluation, Fix up the storyboard and add colour to it and go over everything with a black fine line pen and make sure that all my pre-production work is on my blog.
There were no technical problems to be had this week.
By next Sunday I plan to finish the evaluation, Fix up the storyboard and add colour to it and go over everything with a black fine line pen and make sure that all my pre-production work is on my blog.
Wednesday 6 May 2015
Tuesday 5 May 2015
Friday 1 May 2015
Thursday 30 April 2015
Thursday 19 March 2015
Sunday 15 March 2015
Case study of existing advertising campaigns researching the role and impact of - Advertising standards authority (ASA) and ofcom
What is the background of the ASA?
The ASA was started in 1962, around one year after CAP (Committee of advertising practice) had been established, soon after this the asa replaced Cap. When adverts started broadcasting in 1955, they needed to soon be controlled, and at some point all the claims made towards the adverts were subject to any kind of regulation. Later in 1973, adverts on radio was created and the were also subject to control.
What is the role of the ASA in the regulation of advertisements?
The ASA's role is to stop adverts that are not appropriate for everyone off the any type of advertising and they do regulate all the adverts on the television, the adverts on radio, print media meaning posters etc, direct marketing meaning emails and they try to regulate the internet but it doesn't seem to be working as they can only regulate UK sites and can't do anything if the ad is from somewhere else like Russia.
What is the legal standing of the ASA in relation to Ofcom?
The asa rules TV and radio adverts and also rule any poster, billboards etc that are placed in plain sight and also emails, normal mail, texts and any UK based company websites. If any advertiser breaks the rules they can have the advert withdrawn and if maybe even prosecuted. Ofcom manages the teleshopping side of tv and make sure that all those adverts are real, fair and honest.
What are the procedures of the organization?
The asa have a section on the website just so that people can email them about anything wrong that they might have seen in an advert using their online complaints form, they also have a contact page in case something is wrong with the complaints page. After complaining to the asa they, send you an email with the outcome of that person's complaint. If there is a huge list of complaints then the advert may receive a project approach meaning that they look a bit harder at it and decide. The asa use rules to judge complain on how truth it is rather than how many times the same advert was complained about.
What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?
I need to keep in mind when making my advert that it should be legal so nothing illegal should happen within the advert such as underage drinking etc. It should be decent meaning everyone should be clothed and if the idea is people naked then they need to have their private areas covered up. The advert needs to be honest so we can not say something like the chocolate bar can make you a billionaire or something like that. Lastly the advert has to truthful, it can not depict a lie and show something as if it hasn't happened such as showing the second world war and having someone throw an airplane as they are fighting.
4 TV advertising case studies.
This advert was a walkers crisp promotion as they were offering free trips around Britain and as the driver, played by Gary Lineker drove around eating crisps and towards the end at 0:59 drove under a low bridge and caused the roof off the bus to be ripped straight off the bus.The reason this advert was removed was because viewers said that they thought it would upset anyone who experienced a similar incident.
This is a orangina advert, a drink made mainly for adults and non-alcoholic, before the advert was even aired it was pushed to after the watershed for the sexual nature of this advert.The advert is not story driven rather it is just about a bunch of animals made to look sexual so much so that the all female animals are in skimpy bars and a throng. The advert was looked down at by women and they said that it was offensive to them and demeaning to all women.
Flora butter advert
http://www.youtube.com/watch?v=8_JPJhxOVV8
This advert is about 2 brothers who make their parents breakfast in bed and then walk in their parents having sexual intercourse and is dubbed by the boy as 'wrestling,'and while this is unseen by the audience it was said to be unsuitable for children to see. The advert was compainted almost 200 times about but the asa said that because it does not contain any sexually graphic or distressing scenes it was unlikely to cause fear or distress to younger viewers.
Yellow pages banned advert (Haircut)
This advert is about a man who decides to cut his daughter’s hair as he thinks that the shops are to expensive and after cutting her hair his wife comes in and she goes crazy about the hair cut as she states that it is awful and horrible. He then lies and makes it out to seem like he did go to the barbers and lies about who cut his daughter’s hair and then goes to the yellow pages to select a hair salon to go to, as to make a scene about it, he then makes it out to look like he is telling the receptionist about the horrible haircut and blaming them so his wife will think that happened when he really offered to pay the shop double so that they can fix the hair. The reason this offended a lot of people is because lying the core of the advert and having an advert revolve around lying isn't good. And the man goes great lengths just to lie instead of just telling the truth.
The ASA was started in 1962, around one year after CAP (Committee of advertising practice) had been established, soon after this the asa replaced Cap. When adverts started broadcasting in 1955, they needed to soon be controlled, and at some point all the claims made towards the adverts were subject to any kind of regulation. Later in 1973, adverts on radio was created and the were also subject to control.
What is the role of the ASA in the regulation of advertisements?
The ASA's role is to stop adverts that are not appropriate for everyone off the any type of advertising and they do regulate all the adverts on the television, the adverts on radio, print media meaning posters etc, direct marketing meaning emails and they try to regulate the internet but it doesn't seem to be working as they can only regulate UK sites and can't do anything if the ad is from somewhere else like Russia.
What is the legal standing of the ASA in relation to Ofcom?
The asa rules TV and radio adverts and also rule any poster, billboards etc that are placed in plain sight and also emails, normal mail, texts and any UK based company websites. If any advertiser breaks the rules they can have the advert withdrawn and if maybe even prosecuted. Ofcom manages the teleshopping side of tv and make sure that all those adverts are real, fair and honest.
What are the procedures of the organization?
The asa have a section on the website just so that people can email them about anything wrong that they might have seen in an advert using their online complaints form, they also have a contact page in case something is wrong with the complaints page. After complaining to the asa they, send you an email with the outcome of that person's complaint. If there is a huge list of complaints then the advert may receive a project approach meaning that they look a bit harder at it and decide. The asa use rules to judge complain on how truth it is rather than how many times the same advert was complained about.
What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?
I need to keep in mind when making my advert that it should be legal so nothing illegal should happen within the advert such as underage drinking etc. It should be decent meaning everyone should be clothed and if the idea is people naked then they need to have their private areas covered up. The advert needs to be honest so we can not say something like the chocolate bar can make you a billionaire or something like that. Lastly the advert has to truthful, it can not depict a lie and show something as if it hasn't happened such as showing the second world war and having someone throw an airplane as they are fighting.
4 TV advertising case studies.
This advert was a walkers crisp promotion as they were offering free trips around Britain and as the driver, played by Gary Lineker drove around eating crisps and towards the end at 0:59 drove under a low bridge and caused the roof off the bus to be ripped straight off the bus.The reason this advert was removed was because viewers said that they thought it would upset anyone who experienced a similar incident.
This is a orangina advert, a drink made mainly for adults and non-alcoholic, before the advert was even aired it was pushed to after the watershed for the sexual nature of this advert.The advert is not story driven rather it is just about a bunch of animals made to look sexual so much so that the all female animals are in skimpy bars and a throng. The advert was looked down at by women and they said that it was offensive to them and demeaning to all women.
Flora butter advert
http://www.youtube.com/watch?v=8_JPJhxOVV8
This advert is about 2 brothers who make their parents breakfast in bed and then walk in their parents having sexual intercourse and is dubbed by the boy as 'wrestling,'and while this is unseen by the audience it was said to be unsuitable for children to see. The advert was compainted almost 200 times about but the asa said that because it does not contain any sexually graphic or distressing scenes it was unlikely to cause fear or distress to younger viewers.
Yellow pages banned advert (Haircut)
This advert is about a man who decides to cut his daughter’s hair as he thinks that the shops are to expensive and after cutting her hair his wife comes in and she goes crazy about the hair cut as she states that it is awful and horrible. He then lies and makes it out to seem like he did go to the barbers and lies about who cut his daughter’s hair and then goes to the yellow pages to select a hair salon to go to, as to make a scene about it, he then makes it out to look like he is telling the receptionist about the horrible haircut and blaming them so his wife will think that happened when he really offered to pay the shop double so that they can fix the hair. The reason this offended a lot of people is because lying the core of the advert and having an advert revolve around lying isn't good. And the man goes great lengths just to lie instead of just telling the truth.
Wednesday 4 March 2015
Advert techniques and associations - Line of appeal
Celebrity endorsement (Hidden message)
This advert's Target age is mainly for older people who know about Mr T to an extent of watching his show, The A-Team which he did during the 80s, The hidden message, in this advert is within the slogan gets some nuts, as it could be a way of saying to people man up, and to stop being a 'Wimp,' this can really be seen at 0:03 where the footballer falls over and over dramatizes the fall and has Mr T call him Pathetic. The Gender is mainly men as the advert as a whole seems to pander to men more with the idea of men playing football, and the tank destroying things. The interests seem to be more towards football as that is what the player are playing and Tanks destroying stuff as at 0:08 which panders to males' lust for violence. The location is anywhere as anyone can enjoy this advert and it can be seen by anyone. The ethnicity for the advert can be anyone as there is a mix of white and black people in the video.
The technique used in this video are celebrity endorsement, which would be Mr. T. He is used as he is manly and comes off and being a strong man and fearless. Because of his main character he plays in which he is fearless, he calls upon the audience to 'gets so nuts,' at 0:27 which means man up and dont be a wuss, this can all call out any man who doesn't eat snickers to eat it as it gives them courage and this can be seen as the hidden message, to man up. This is used appropriately as Mr T is a manly man and showing the audience that he eats snickers means that they should too.
Solution to a problem (Celebrity endorsement)
This advert's age is mainly for older people who actually know who these actresses are, as younger people may not know who they are. The gender is mainly men as the advert is more about the male changing room of a team and only having 2 women in the video against like 15 men doesn't seem like its really for women.The interests the audience would have viewing the advert would be mainly the snickers bar itself, and the 2 actresses themselves and football as that was the sport that they were changing from which was stated at 0:12. The location can be mainly the UK as this is where the both actresses are from and know best at. The ethnicity for the video is for everyone as there is no race that would not enjoy the advert.
The technique used in this advert is Solution to a problem and Celebrity endorsement. It is solution to a problem as the problem was that dan, one of the players has turned into a diva and the solution to it is having a snickers bar and after that he turned back into a guy. This is as the core a solution to the problem. This can also be seen as Celebrity endorsement as the 2 main actresses are celebrities in their own right.
The audience appeal in this advert would be that idea that if these famous celebrities could take the time to film this then the chocolate should be good.
Overt message (Self-Perception)
This advert's main audience's age would be any age as anyone can watch the video and while older people could look at the advert and be reminded of the older days when there was factories with real workers, there's still technology in the building which would have helped the others age ranges.The gender is for mainly males as in the advert at 0:06 the set of twin have a disagreement about the ownership of the factory and most male twins argue more than female twins which would lead to the idea that its slightly more for men.The interest the audience might have would be the twix bar itself and the olden days as this advert was created to seem like it was from ages ago and a main example of this is the camera which was at 0:02 as this was a old camera as it was on legs and the photographer had to be underneath the sheet to see. The location can be anywhere as this advert doesn't show a dissent location in which the audience can relate to, but at 0:16 the 2 men split up and try to go as 'far away as possible;' which if being watched can seem like the whole idea around America as it was discovered. The ethnicity is mainly white people as there doesn't seem to be any Black or Asian people in the advert but the product can be enjoyed by anyone.
The techniques used are Overt message and Self-Perception. The advert has an overt message which is actually shown at the end at 0:57 in which the words 'try both and pick a side,' as they want people to use this to spread the advert via word of mouth as the more people telling each other about the bar the better sales it has.This product can also be seen as self-perception but only to people who are twins or who have brothers or sisters of similar ages.The brothers in the video fighting and remind the viewer of their fights with brothers or sisters. The audience appeal is that the advert is funny and can even make you slightly better as a sibling.
Humour (Self-Perception)
The target audience's age of this advert is mainly around the age of 12 to 20 as this advert uses the idea of twitter and the user tweeting out a lot and around that age range the users use it the most.The gender for this advert is anyone as can relate to it.The interests that the target audience might have would be tweeting as that is what the polar bear's doing and coke cola. The location for this advert could be anywhere but mainly I think it would follow the world cup as this is a big sporting event and almost everyone watching it would be tweeting about it while its going on. the ethnicity is mainly anyone as there is not distinct race in the video as they are both polar bears.
The technique in this video is Humour and Self-Perception. Its humourous as it is just 2 polar bears sitting silently watching a match. and tweeting and the tweets are pretty funny such as the one about in which one of the polar bears says that he got all his moves from the penguin at 1:04. The advert can be self-perception as well as this is what is seen today as almost every teenager has a phone or a tablet and most of them have twitter and just message each other, tweet or post a picture on one of the many social media pages. The technique is appropriate for this advert as it through out the video all the bears do it tweet and having the idea of almost being the viewer who could potentially tweet as it s on it could make them think that it is a coincidence.
Hidden message (Solution to a problem)
The target audience's age would be around the age of 15 to 24 as at this age most of the stuff in the video could have done by the viewer already meaning that viewer might have fallen asleep in a lector like at 0:04. The gender would be both as you see around the same amount of women and men in this advert. The interests would be being lazy and kitkats. The location would be anywhere as this can anyone's daily life whether it be at work, college, school, home etc. The ethnicity seems to be for anyone as well as there does not seem to be a dominating race.
The technique is a hidden message and solution to a problem. The hidden message is that the consumer should take time off to eat the chocolate bar and spend time relaxing instead of working. This can be seen through out the advert like within the first 3 second you can see the woman relaxing while the guy pedal the tandem bike and while she is relaxing she is also eating a Kit Kat, which is meant to make the audience believe that to relax you should eat a Kit Kat. The solution to a problem is that the problem is that everyone is tired and the product is helping them to relax without being obvious that they are. The appeal to the audience is that anyone should enjoy the kit kat.
This advert's Target age is mainly for older people who know about Mr T to an extent of watching his show, The A-Team which he did during the 80s, The hidden message, in this advert is within the slogan gets some nuts, as it could be a way of saying to people man up, and to stop being a 'Wimp,' this can really be seen at 0:03 where the footballer falls over and over dramatizes the fall and has Mr T call him Pathetic. The Gender is mainly men as the advert as a whole seems to pander to men more with the idea of men playing football, and the tank destroying things. The interests seem to be more towards football as that is what the player are playing and Tanks destroying stuff as at 0:08 which panders to males' lust for violence. The location is anywhere as anyone can enjoy this advert and it can be seen by anyone. The ethnicity for the advert can be anyone as there is a mix of white and black people in the video.
The technique used in this video are celebrity endorsement, which would be Mr. T. He is used as he is manly and comes off and being a strong man and fearless. Because of his main character he plays in which he is fearless, he calls upon the audience to 'gets so nuts,' at 0:27 which means man up and dont be a wuss, this can all call out any man who doesn't eat snickers to eat it as it gives them courage and this can be seen as the hidden message, to man up. This is used appropriately as Mr T is a manly man and showing the audience that he eats snickers means that they should too.
Solution to a problem (Celebrity endorsement)
This advert's age is mainly for older people who actually know who these actresses are, as younger people may not know who they are. The gender is mainly men as the advert is more about the male changing room of a team and only having 2 women in the video against like 15 men doesn't seem like its really for women.The interests the audience would have viewing the advert would be mainly the snickers bar itself, and the 2 actresses themselves and football as that was the sport that they were changing from which was stated at 0:12. The location can be mainly the UK as this is where the both actresses are from and know best at. The ethnicity for the video is for everyone as there is no race that would not enjoy the advert.
The technique used in this advert is Solution to a problem and Celebrity endorsement. It is solution to a problem as the problem was that dan, one of the players has turned into a diva and the solution to it is having a snickers bar and after that he turned back into a guy. This is as the core a solution to the problem. This can also be seen as Celebrity endorsement as the 2 main actresses are celebrities in their own right.
The audience appeal in this advert would be that idea that if these famous celebrities could take the time to film this then the chocolate should be good.
Overt message (Self-Perception)
This advert's main audience's age would be any age as anyone can watch the video and while older people could look at the advert and be reminded of the older days when there was factories with real workers, there's still technology in the building which would have helped the others age ranges.The gender is for mainly males as in the advert at 0:06 the set of twin have a disagreement about the ownership of the factory and most male twins argue more than female twins which would lead to the idea that its slightly more for men.The interest the audience might have would be the twix bar itself and the olden days as this advert was created to seem like it was from ages ago and a main example of this is the camera which was at 0:02 as this was a old camera as it was on legs and the photographer had to be underneath the sheet to see. The location can be anywhere as this advert doesn't show a dissent location in which the audience can relate to, but at 0:16 the 2 men split up and try to go as 'far away as possible;' which if being watched can seem like the whole idea around America as it was discovered. The ethnicity is mainly white people as there doesn't seem to be any Black or Asian people in the advert but the product can be enjoyed by anyone.
The techniques used are Overt message and Self-Perception. The advert has an overt message which is actually shown at the end at 0:57 in which the words 'try both and pick a side,' as they want people to use this to spread the advert via word of mouth as the more people telling each other about the bar the better sales it has.This product can also be seen as self-perception but only to people who are twins or who have brothers or sisters of similar ages.The brothers in the video fighting and remind the viewer of their fights with brothers or sisters. The audience appeal is that the advert is funny and can even make you slightly better as a sibling.
Humour (Self-Perception)
The target audience's age of this advert is mainly around the age of 12 to 20 as this advert uses the idea of twitter and the user tweeting out a lot and around that age range the users use it the most.The gender for this advert is anyone as can relate to it.The interests that the target audience might have would be tweeting as that is what the polar bear's doing and coke cola. The location for this advert could be anywhere but mainly I think it would follow the world cup as this is a big sporting event and almost everyone watching it would be tweeting about it while its going on. the ethnicity is mainly anyone as there is not distinct race in the video as they are both polar bears.
The technique in this video is Humour and Self-Perception. Its humourous as it is just 2 polar bears sitting silently watching a match. and tweeting and the tweets are pretty funny such as the one about in which one of the polar bears says that he got all his moves from the penguin at 1:04. The advert can be self-perception as well as this is what is seen today as almost every teenager has a phone or a tablet and most of them have twitter and just message each other, tweet or post a picture on one of the many social media pages. The technique is appropriate for this advert as it through out the video all the bears do it tweet and having the idea of almost being the viewer who could potentially tweet as it s on it could make them think that it is a coincidence.
Hidden message (Solution to a problem)
The target audience's age would be around the age of 15 to 24 as at this age most of the stuff in the video could have done by the viewer already meaning that viewer might have fallen asleep in a lector like at 0:04. The gender would be both as you see around the same amount of women and men in this advert. The interests would be being lazy and kitkats. The location would be anywhere as this can anyone's daily life whether it be at work, college, school, home etc. The ethnicity seems to be for anyone as well as there does not seem to be a dominating race.
The technique is a hidden message and solution to a problem. The hidden message is that the consumer should take time off to eat the chocolate bar and spend time relaxing instead of working. This can be seen through out the advert like within the first 3 second you can see the woman relaxing while the guy pedal the tandem bike and while she is relaxing she is also eating a Kit Kat, which is meant to make the audience believe that to relax you should eat a Kit Kat. The solution to a problem is that the problem is that everyone is tired and the product is helping them to relax without being obvious that they are. The appeal to the audience is that anyone should enjoy the kit kat.
Wednesday 25 February 2015
Report on structures of TV advertisement (Codes and conventions in TV
Part one - Codes and conventions in Television advertising
Camera angle and shot
The camera angles in this video are mainly straight on as the advert is meant to be completely made of play doh and moving the camera could possibly ruin the authenticity of the fake play doh world. The camera is normally at a long shot as this can show everyone what is happening in the video and not hide anything from them.
Iconography
The advert it's self is quite iconic as the idea of a play doh/clay world was not really done before, as an advert, this made the video stand out as all the change for life adverts use the same idea as a way to keep kids interested as the video is quite bright and doesn't show anything too scary for children.
Editing
The editing is quite fast, there are no fancy transitions. This is because having transitions would take the audience out of the idea that this is real and make them not want to remember that advert.
Lighting
The lighting seems to be faked as the play doh is able to be seen without the lighting changing to ruin the shot.There a bit of fake lighting at 0:27 where as the human hand gives a thumbs up there seems to be light around it as if it was trying to get in.
Sound
The main sounds are the voice over which plays throughout, a couple of sound effects like chewing and swallowing and the odd gasp.
Music
There wasn't much music to begin with but at 0:27 some type of basic song was playing in the background to show the audience that it can be happy even though this advert seemed to be a bit depressing as an idea.
Computer graphics
The whole video seems to be completely computer generated as a fake clay,play doh type advert, with over cartoony good to go with the advert. even starting from the beginning of the video. The advert drops the fake clay style at 0:10 for a stop animation idea mixing in the fake clay as well in that section.
Special effects (SFX)
Camera angle and shot
The camera angle is straight on to make sure that the shot looks normal and good. The shot is a long shot as everything important is in shot being fingers playing the song and the Ipad and Ipad mini.
Iconography
The advert has the Ipad, and the new ipad mini as its iconography as the Ipad is known by everyone, and that can show the differences between them as well as showing what they both can do. The last bit of iconography is at 0:28 where the name of the iPad mini was revealed along with the Apple logo which
Editing
The editing is simple with this advert, there really isn't much on it as the advert is quite simple. Apart from the 0:27 where the advert switches to a graphic of the iPad mini name and the Apple logo.
Lighting
The lighting is completely natural as there isn't any extra lights added. This is because when using tablets extra light messes up the way the screen of the tablet and ends up shining into the camera and ruining the shot.
Sound
The only sound was the song heart and soul being played using the Ipads.
Music
The music is the song, heart and soul being played on the piano.
Computer graphics
At 0:27 the grraphics iPad mini and the apple logo appear and thats about it.
Special effects (SFX)
There were no special effects in this video.
Documentary
https://www.youtube.com/watch?v=B-3sVWOxuXc
This advert is styled like a documentary as follows the conventions of a documentary. It follows one character and has a voice over to represent the character on screen. This advert talks about life and how its in your hands. This advert can impact the viewers as it can remind them that life is in their own hands.
Talking heads
https://www.youtube.com/watch?v=c17c4NbJLwc
This advert is a talking heads advert which is an advert in which everyone in the advert is seen as a mid shot only. Apart from the first few seconds in the advert everything else follows the talking heads conventions. Using this method can focus the audience and make them see only what the person is saying and nothing else.
Stand alone
https://www.youtube.com/watch?v=_ve4M4UsJQo
Series
https://www.youtube.com/watch?v=kSB1IwlAoRk
This advert is a series advert which is where the advert follows a normal show's approach towards it, having episode be linked together and making the viewers enjoy the characters they create. The impact that this has on the audience is that they start to look out for the next mini episode of the advert and care for the characters and end up wanting to watch more/all of them.
Camera angle and shot
The camera angles in this video are mainly straight on as the advert is meant to be completely made of play doh and moving the camera could possibly ruin the authenticity of the fake play doh world. The camera is normally at a long shot as this can show everyone what is happening in the video and not hide anything from them.
Iconography
The advert it's self is quite iconic as the idea of a play doh/clay world was not really done before, as an advert, this made the video stand out as all the change for life adverts use the same idea as a way to keep kids interested as the video is quite bright and doesn't show anything too scary for children.
Editing
The editing is quite fast, there are no fancy transitions. This is because having transitions would take the audience out of the idea that this is real and make them not want to remember that advert.
Lighting
The lighting seems to be faked as the play doh is able to be seen without the lighting changing to ruin the shot.There a bit of fake lighting at 0:27 where as the human hand gives a thumbs up there seems to be light around it as if it was trying to get in.
Sound
The main sounds are the voice over which plays throughout, a couple of sound effects like chewing and swallowing and the odd gasp.
Music
There wasn't much music to begin with but at 0:27 some type of basic song was playing in the background to show the audience that it can be happy even though this advert seemed to be a bit depressing as an idea.
Computer graphics
The whole video seems to be completely computer generated as a fake clay,play doh type advert, with over cartoony good to go with the advert. even starting from the beginning of the video. The advert drops the fake clay style at 0:10 for a stop animation idea mixing in the fake clay as well in that section.
Special effects (SFX)
The special effects used were the fake play doh design through out the video.
Camera angle and shot
The camera angle is straight on to make sure that the shot looks normal and good. The shot is a long shot as everything important is in shot being fingers playing the song and the Ipad and Ipad mini.
Iconography
The advert has the Ipad, and the new ipad mini as its iconography as the Ipad is known by everyone, and that can show the differences between them as well as showing what they both can do. The last bit of iconography is at 0:28 where the name of the iPad mini was revealed along with the Apple logo which
Editing
The editing is simple with this advert, there really isn't much on it as the advert is quite simple. Apart from the 0:27 where the advert switches to a graphic of the iPad mini name and the Apple logo.
Lighting
The lighting is completely natural as there isn't any extra lights added. This is because when using tablets extra light messes up the way the screen of the tablet and ends up shining into the camera and ruining the shot.
Sound
The only sound was the song heart and soul being played using the Ipads.
Music
The music is the song, heart and soul being played on the piano.
Computer graphics
At 0:27 the grraphics iPad mini and the apple logo appear and thats about it.
Special effects (SFX)
There were no special effects in this video.
Style and Form
This advert is humourous as it uses the idea of a man walking down the road in high heals as a bit crazy and something most people would not do, because of this it makes the audience feel both a bit unsettling and funny together which leads to the video being spread by both word of mouth and having the man look very serious though out the video makes it seem more funny to the audience.
Surreal
https://www.youtube.com/watch?v=1CRKwxBXZ70
This advert is surreal as the advert has really nothing to do with insurance and mainly is focused on the idea that these animals are in Africa, and is trying to continue the story about the Meerkats. This can impact the audience by showing them a bit of surrealism by them watching an advert on Meerkats.
This advert is surreal as the advert has really nothing to do with insurance and mainly is focused on the idea that these animals are in Africa, and is trying to continue the story about the Meerkats. This can impact the audience by showing them a bit of surrealism by them watching an advert on Meerkats.
Dramatic
https://www.youtube.com/watch?v=99pQ0KJfdoE
This advert is dramatic as it follows a serious nature. It is not funny and does not attempt to make a joke. Using this style of video, they can show the viewers what is really happening in Africa. The video also uses emotions to help make it more dramatic as at 0:07 the child is even stated to be only 19 months old.
This advert is dramatic as it follows a serious nature. It is not funny and does not attempt to make a joke. Using this style of video, they can show the viewers what is really happening in Africa. The video also uses emotions to help make it more dramatic as at 0:07 the child is even stated to be only 19 months old.
Parodic
https://www.youtube.com/watch?v=YVhUKuRzRMM
This advert parodies the idea of the ice bucket challenge which was quite big at the time and had almost everyone doing it and seeing this as a benefit, they took the chance to film a fake ice bucket challenge, this also can also ride the train of ice bucket challenges as no one expected BRIAN to do it so because of this, more people wanted to do it and this also caused the video to be spread more via word of mouth.
Realist
https://www.youtube.com/watch?v=dSVcZSbqTk
This advert is realist as it is meant to be about a normal family who are just eating a normal dinner and almost having fun while eating their meal. The idea of having this 'Perfect,' family really is pushed in this advert which can cause parents who don't have this to aspire for this with their family.
This advert parodies the idea of the ice bucket challenge which was quite big at the time and had almost everyone doing it and seeing this as a benefit, they took the chance to film a fake ice bucket challenge, this also can also ride the train of ice bucket challenges as no one expected BRIAN to do it so because of this, more people wanted to do it and this also caused the video to be spread more via word of mouth.
Realist
https://www.youtube.com/watch?v=dSVcZSbqTk
This advert is realist as it is meant to be about a normal family who are just eating a normal dinner and almost having fun while eating their meal. The idea of having this 'Perfect,' family really is pushed in this advert which can cause parents who don't have this to aspire for this with their family.
Anti-Realist
https://www.youtube.com/watch?v=qIVDxL2lgN4
This advert is anti- Realist and the reason is because it is real fake, mainly at sections 0:36 where Rowan Sebastian Atkinson slides down a slope on a roof and land on the next roof, but that would most likely never happen since the way he flew across comes off as being fake. also while landing if the roof broke because of him landing on it, the roof would have most likely caved in and the rest of the ninjas would have fallen in with him. And later at 0:47 after eating a snickers bar, Rowan turned to into a real ninja and jumped out, which would surely not happen. This can while be entertaining for the viewers, it can take them out of this idea this advert is set in the real world.
https://www.youtube.com/watch?v=qIVDxL2lgN4
This advert is anti- Realist and the reason is because it is real fake, mainly at sections 0:36 where Rowan Sebastian Atkinson slides down a slope on a roof and land on the next roof, but that would most likely never happen since the way he flew across comes off as being fake. also while landing if the roof broke because of him landing on it, the roof would have most likely caved in and the rest of the ninjas would have fallen in with him. And later at 0:47 after eating a snickers bar, Rowan turned to into a real ninja and jumped out, which would surely not happen. This can while be entertaining for the viewers, it can take them out of this idea this advert is set in the real world.
Animation
https://www.youtube.com/watch?v=mwxreVgkPXU
This advert is animation as it is completely animated and through out the advert almost everything seen is animated clay. This is done in the advert so that it can be seen as less scary for younger viewers to watch as this clay animation does not seen scary at all.
https://www.youtube.com/watch?v=mwxreVgkPXU
This advert is animation as it is completely animated and through out the advert almost everything seen is animated clay. This is done in the advert so that it can be seen as less scary for younger viewers to watch as this clay animation does not seen scary at all.
Documentary
https://www.youtube.com/watch?v=B-3sVWOxuXc
This advert is styled like a documentary as follows the conventions of a documentary. It follows one character and has a voice over to represent the character on screen. This advert talks about life and how its in your hands. This advert can impact the viewers as it can remind them that life is in their own hands.
Talking heads
https://www.youtube.com/watch?v=c17c4NbJLwc
This advert is a talking heads advert which is an advert in which everyone in the advert is seen as a mid shot only. Apart from the first few seconds in the advert everything else follows the talking heads conventions. Using this method can focus the audience and make them see only what the person is saying and nothing else.
Stand alone
https://www.youtube.com/watch?v=_ve4M4UsJQo
This advert is a stand alone advert, this advert has no following adverts after it and is just left alone to be a one episode advert with no series to follow it.This can impact the audience as they can watch the advert and enjoy the video's idea of a domino effect on random parts of a car building to the finale in which the car locks and the boot shuts itself using the car keys.
Series
https://www.youtube.com/watch?v=kSB1IwlAoRk
This advert is a series advert which is where the advert follows a normal show's approach towards it, having episode be linked together and making the viewers enjoy the characters they create. The impact that this has on the audience is that they start to look out for the next mini episode of the advert and care for the characters and end up wanting to watch more/all of them.
Tuesday 24 February 2015
Unit 3 - Characteristics of advertising
Benefits offered
This adverts shows the benefits of having haribos which are that they make you feel younger when you eat them as the advert shows these 'Grown ups,' acting like children and speaking like children.Later in the video, they almost show off combos together such as the bear with the ring around it or the eggs and this causes the audience to want to try these combos as they seem really nice together. The only graphic in the advert is the haribos bear at the end, this can be good as this can be quite simple and isn't over the top. The dialogue is quite simple as well as through out the advert its based on as if these group ups are children and speak like children, having very simple short conversations about the haribos and why they like each one, For example at quite a lot of the scenes including at 0:02 where she asks the others what they think of the sweet. The situation in which this advert is trying to create is that they are conversating about sweets and are trying to again recreate past conversations that the viewers might have had with others about sweets.
Advantages over other similar products
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| Haribo's bear |
Lastly haribos are a set price which isn't shown in the advert but is known to have the same price at most retailers.
Usp
The product's unique selling point is that they are meant to be nice and portable and enjoyable by everyone. This can create a fan-base that anyone can join into. The sweet comes of as being nice as during the adverts the adults go on about questionable the best sweets; the ring, the gummy bears,the heart and the eggs. Having theses being talked about during the advert makes people want to buy the sweets so that they can experience the same tastes over again. The aspect of being portable, is not really used in the advert but it is somewhat there as the woman at the beginning just pulls the sweets out in the new smaller packet, it makes people think that they might want a packet to keep in their pocket/bag etc, so that they can eat them on the go. The way that the sweet can be seen as enjoyable by everyone, is that simply the advert, as it features adults eat sweets, which sends a message to their viewers telling them that theses sweets can be eaten and enjoyed by anyone.
Lifestyle appeal
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| Just some of the different haribos sweets they offer |
Brand identity
The brand is made to look really nice, as though these are kid's voices, its still adults, and thought there is no clear showing that the sweet is really for kids, adults know as not many adults would buy that sweet for themselves.
Benefits offered
This advert shows that the benefits of having this chocolate bar is that it's better for kids, as it has more milk and less chocolate, which is stated at 0:22. The products pretty much says that its good for kids and because of that both kids and parents should be able to get something out of it. The child gets some vitamin D from the milk, and it enjoyable, and the parents will know its OK for the child to have them as its is 'Approved,' by mums.
Advantages over other similar products
The advantage over other sweets is that this sweet offers parents to have the choice to choose the 'healthy,' option which is always a good choice parents and that fact that it says that its approved by mums makes it seem even better as it can be seen as any other mother saying that its OK even though it might not be. The product also can be broken up into pieces of the same size to share among child/ren and this can both save money for the buyer and allow them to be able to stop the unfair sharing issue.
USP
The Unique selling point is that the product can be seen as better than others and can show that the parent who brought them care about the child more as they went out of their way to pick up healthier treats for their child/ren. The advert shows this by stating that chocolate bar is 'specially invented for kids,' which is at, 0:21 this can show parents that the chocolate bar had time spent on it to make it better than other ones. The USP can also be the fact that this product can snapped into pieces to share with children or be offered to someone piece by piece which can almost become an award to children for behaving during day trips or events.
Lifestyle appeal
The lifestyle appeal for parents who take their child/ren a lot of places as this chocolate seems like its quite small and can be put in a handbag or bag to be left for later and seems like it can be broken into pieces to fill up the child more and so that the chocolate bar can be split up to be shared out to everyone for to be given as treat if the child is behaving at the time.The lifestyle can also be for adults, but this is quite a small percentage, this chocolate bar can be enjoyed by young adults who enjoy the taste of milk and chocolate but are quite busy as this chocolate bar can be put into a small area such as a pocket or a bag and kept for later. This plays into product's USP as it can be also broken into pieces to make the product last a bit longer.
Brand Identity
The brand identity through this advert is; Creative, healthy and inventive.
The brand comes off as being creative as they are able to create a portable chocolate bar that can be broken to share among children so that they can all have a piece each. Its healthy as its better for the buyer than other products like twix and wispa. It is also shown as being inventive as they can be seen as the better option for parents to buy their child/ren as buying anything else would be the unhealthy option.
Thursday 12 February 2015
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