Camera angle and shot
The camera angles in this video are mainly straight on as the advert is meant to be completely made of play doh and moving the camera could possibly ruin the authenticity of the fake play doh world. The camera is normally at a long shot as this can show everyone what is happening in the video and not hide anything from them.
Iconography
The advert it's self is quite iconic as the idea of a play doh/clay world was not really done before, as an advert, this made the video stand out as all the change for life adverts use the same idea as a way to keep kids interested as the video is quite bright and doesn't show anything too scary for children.
Editing
The editing is quite fast, there are no fancy transitions. This is because having transitions would take the audience out of the idea that this is real and make them not want to remember that advert.
Lighting
The lighting seems to be faked as the play doh is able to be seen without the lighting changing to ruin the shot.There a bit of fake lighting at 0:27 where as the human hand gives a thumbs up there seems to be light around it as if it was trying to get in.
Sound
The main sounds are the voice over which plays throughout, a couple of sound effects like chewing and swallowing and the odd gasp.
Music
There wasn't much music to begin with but at 0:27 some type of basic song was playing in the background to show the audience that it can be happy even though this advert seemed to be a bit depressing as an idea.
Computer graphics
The whole video seems to be completely computer generated as a fake clay,play doh type advert, with over cartoony good to go with the advert. even starting from the beginning of the video. The advert drops the fake clay style at 0:10 for a stop animation idea mixing in the fake clay as well in that section.
Special effects (SFX)
The special effects used were the fake play doh design through out the video.
Camera angle and shot
The camera angle is straight on to make sure that the shot looks normal and good. The shot is a long shot as everything important is in shot being fingers playing the song and the Ipad and Ipad mini.
Iconography
The advert has the Ipad, and the new ipad mini as its iconography as the Ipad is known by everyone, and that can show the differences between them as well as showing what they both can do. The last bit of iconography is at 0:28 where the name of the iPad mini was revealed along with the Apple logo which
Editing
The editing is simple with this advert, there really isn't much on it as the advert is quite simple. Apart from the 0:27 where the advert switches to a graphic of the iPad mini name and the Apple logo.
Lighting
The lighting is completely natural as there isn't any extra lights added. This is because when using tablets extra light messes up the way the screen of the tablet and ends up shining into the camera and ruining the shot.
Sound
The only sound was the song heart and soul being played using the Ipads.
Music
The music is the song, heart and soul being played on the piano.
Computer graphics
At 0:27 the grraphics iPad mini and the apple logo appear and thats about it.
Special effects (SFX)
There were no special effects in this video.
Style and Form
This advert is humourous as it uses the idea of a man walking down the road in high heals as a bit crazy and something most people would not do, because of this it makes the audience feel both a bit unsettling and funny together which leads to the video being spread by both word of mouth and having the man look very serious though out the video makes it seem more funny to the audience.
Surreal
https://www.youtube.com/watch?v=1CRKwxBXZ70
This advert is surreal as the advert has really nothing to do with insurance and mainly is focused on the idea that these animals are in Africa, and is trying to continue the story about the Meerkats. This can impact the audience by showing them a bit of surrealism by them watching an advert on Meerkats.
This advert is surreal as the advert has really nothing to do with insurance and mainly is focused on the idea that these animals are in Africa, and is trying to continue the story about the Meerkats. This can impact the audience by showing them a bit of surrealism by them watching an advert on Meerkats.
Dramatic
https://www.youtube.com/watch?v=99pQ0KJfdoE
This advert is dramatic as it follows a serious nature. It is not funny and does not attempt to make a joke. Using this style of video, they can show the viewers what is really happening in Africa. The video also uses emotions to help make it more dramatic as at 0:07 the child is even stated to be only 19 months old.
This advert is dramatic as it follows a serious nature. It is not funny and does not attempt to make a joke. Using this style of video, they can show the viewers what is really happening in Africa. The video also uses emotions to help make it more dramatic as at 0:07 the child is even stated to be only 19 months old.
Parodic
https://www.youtube.com/watch?v=YVhUKuRzRMM
This advert parodies the idea of the ice bucket challenge which was quite big at the time and had almost everyone doing it and seeing this as a benefit, they took the chance to film a fake ice bucket challenge, this also can also ride the train of ice bucket challenges as no one expected BRIAN to do it so because of this, more people wanted to do it and this also caused the video to be spread more via word of mouth.
Realist
https://www.youtube.com/watch?v=dSVcZSbqTk
This advert is realist as it is meant to be about a normal family who are just eating a normal dinner and almost having fun while eating their meal. The idea of having this 'Perfect,' family really is pushed in this advert which can cause parents who don't have this to aspire for this with their family.
This advert parodies the idea of the ice bucket challenge which was quite big at the time and had almost everyone doing it and seeing this as a benefit, they took the chance to film a fake ice bucket challenge, this also can also ride the train of ice bucket challenges as no one expected BRIAN to do it so because of this, more people wanted to do it and this also caused the video to be spread more via word of mouth.
Realist
https://www.youtube.com/watch?v=dSVcZSbqTk
This advert is realist as it is meant to be about a normal family who are just eating a normal dinner and almost having fun while eating their meal. The idea of having this 'Perfect,' family really is pushed in this advert which can cause parents who don't have this to aspire for this with their family.
Anti-Realist
https://www.youtube.com/watch?v=qIVDxL2lgN4
This advert is anti- Realist and the reason is because it is real fake, mainly at sections 0:36 where Rowan Sebastian Atkinson slides down a slope on a roof and land on the next roof, but that would most likely never happen since the way he flew across comes off as being fake. also while landing if the roof broke because of him landing on it, the roof would have most likely caved in and the rest of the ninjas would have fallen in with him. And later at 0:47 after eating a snickers bar, Rowan turned to into a real ninja and jumped out, which would surely not happen. This can while be entertaining for the viewers, it can take them out of this idea this advert is set in the real world.
https://www.youtube.com/watch?v=qIVDxL2lgN4
This advert is anti- Realist and the reason is because it is real fake, mainly at sections 0:36 where Rowan Sebastian Atkinson slides down a slope on a roof and land on the next roof, but that would most likely never happen since the way he flew across comes off as being fake. also while landing if the roof broke because of him landing on it, the roof would have most likely caved in and the rest of the ninjas would have fallen in with him. And later at 0:47 after eating a snickers bar, Rowan turned to into a real ninja and jumped out, which would surely not happen. This can while be entertaining for the viewers, it can take them out of this idea this advert is set in the real world.
Animation
https://www.youtube.com/watch?v=mwxreVgkPXU
This advert is animation as it is completely animated and through out the advert almost everything seen is animated clay. This is done in the advert so that it can be seen as less scary for younger viewers to watch as this clay animation does not seen scary at all.
https://www.youtube.com/watch?v=mwxreVgkPXU
This advert is animation as it is completely animated and through out the advert almost everything seen is animated clay. This is done in the advert so that it can be seen as less scary for younger viewers to watch as this clay animation does not seen scary at all.
Documentary
https://www.youtube.com/watch?v=B-3sVWOxuXc
This advert is styled like a documentary as follows the conventions of a documentary. It follows one character and has a voice over to represent the character on screen. This advert talks about life and how its in your hands. This advert can impact the viewers as it can remind them that life is in their own hands.
Talking heads
https://www.youtube.com/watch?v=c17c4NbJLwc
This advert is a talking heads advert which is an advert in which everyone in the advert is seen as a mid shot only. Apart from the first few seconds in the advert everything else follows the talking heads conventions. Using this method can focus the audience and make them see only what the person is saying and nothing else.
Stand alone
https://www.youtube.com/watch?v=_ve4M4UsJQo
This advert is a stand alone advert, this advert has no following adverts after it and is just left alone to be a one episode advert with no series to follow it.This can impact the audience as they can watch the advert and enjoy the video's idea of a domino effect on random parts of a car building to the finale in which the car locks and the boot shuts itself using the car keys.
Series
https://www.youtube.com/watch?v=kSB1IwlAoRk
This advert is a series advert which is where the advert follows a normal show's approach towards it, having episode be linked together and making the viewers enjoy the characters they create. The impact that this has on the audience is that they start to look out for the next mini episode of the advert and care for the characters and end up wanting to watch more/all of them.
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