Evaluation of presentation

Carrying out and applying audience and product research
Looking at the powerpoint I saw that the audience research was quite good, everything needed was already done and the audience research being primary helped us explain what and why that age was our target audience. The product research was good as well, as there were examples of the different competition and the different versions of chocolate they sell and also the different chocolate that flake offers like the 4 pack.

Presentation of research and Idea
I think the presentation's research was really good as the pages were full, and needed to spoken alot about as there was barely and text on most of them. I think I presented the idea alright, I spoke, somewhat and could have spoke more but I think it was mainly because I had a little bit of stage fright and knowing that it was going to be filmed and put on youtube for the world to see didn't help at all, I think this caused me to then panic and mess up my lines. But I still think for what its worth I did better than I did for the other pitches I did.

Feedback about your idea
The feedback that we had was mainly positive, and to begin with, we were told that the idea of having a split shot would be better, after we went on to talk about maybe having 1 person instead of having 4 people one at a time going the challenge.

Action points to develop in the pre-production

This is a picture of an idea of what split screen could be.

After finished presenting we asked to answer a couple of questions and had a few comments, that could use later on. At 0:20 we were introduced to a new idea in which we could possibly use later which was the idea of either only using 1 or 2 people in the advert, trying the challenge, and having the advert become split screen with 4 people attempting to do the challenge at once. This will change the advert a lot as using either of these ideas could make the advert shorter or longer depending on how long they run on for.

Another idea would be just having us run into random strangers and asking them to do the challenge, this would make the advert seem even more real and show that we have the drive and dedication to the advert but it's quite hard to actually do and when talking to Prinul who will be the presenter he said that when he was doing his documentary he went out to ask people and most of them turned him down or left and didn't come back which would waste time if we were to do it.

Production log week 4

Week 4

24th of may to the 31th of may 2015

What did I do this week?
This week we filmed the actually advert and have a least 25-35 shots filmed for the whole advert. We filmed so many so that if something went wrong in one scene we could use the alternate version of the advert.
On Wednesday we traveled Westfield in Stratford so we could film, we passed though Westfield and arrived at Queen Elisabeth Olympic Park, there we filmed all out shots including Prinul's introductions for the advert and himself, this was filmed just above the swimming pool. We also filmed the first two challengers attempts close to that as before they came we walked around the park to see if we could find a nice place to film but it was too crowded there.One thing I wish could have happened is that we could have is maybe gone to the Orbit tower and filmed inside as inside you can see everything but that cost money to go into and at the time I didn't know we could go inside.

Logistical challenges

A logistical challenge we faced this week was during the Wednesday when we were looking for a section of Olympic park which was meant to have multicoloured floor, we couldn't find it and even attempted looking for the internet for this and saw pictures but not a location. In one photo we even saw both the stadium and  the ArcelorMittal Orbit towards the left of the picture and tried pin-pointing where the picture might have been taken but we couldn't find the coloured floor so ended up filming near the swimming pool as it was quite iconic and had the least amount of people walking around.

Technical Challenges
The only technical challenge I felt that I faced this week was trying the be as different in terms of camera shot types as possible as most of the time I really only use long shots, close-up and mid shots, The way i overcame this was by making the camera pan and spin slowly around the challengers whilst they attempt to eat the flake.

To be done by next week
By next week sunday, I hope to start and finish editing the advert completely and have it uploaded to YouTube by Friday night and start writing up the evaluation of it, also I hope to then start working on the next weekly log.

Production log week 3

Week 3

17th of may to the 24th of may 2015

What did I do this week?
This week I planned out with Prinul when we should film the advert and where we should film. We chose to film on Wednesday as it was best for both of us and chose to film at Queen Elizabeth Olympic park as it was iconic and famous and easy to access and we hope it will not be too full to film in. Looking at the weather for Wednesday the 27th it looks to be very hot and nice which is perfect for filming and generally being outside but bad for getting filming done quickly as if the day is really nice and sunny there will be more people walking around and having a camera with us could put the camera at risk in case anyone walks into us and causes the camera to drop and break or someone tries to steal it. To take this pre-caution I will be wearing the camera's strap around my hand to stop it from being taken and after i am done using it, I will place the camera back in it's carrying bag and keep that bag out of sight.

Logistical challenges
A logistical challenge we faced this week was when we rehearsed the advert at school and when looking back on it, we noticed that some the advert didn't seem to flow and that it might take longer than 30 seconds.To fix this we will be trying to cut the advert as little a possible to make it seem like it was filmed in one shot. We also are going to speed up the actually challenge when the challenger is attempting to eat the flake as that takes to long for them to eat, we also might be adding a split screen towards the end sometime around 25 second into the advert of 4 different people doing the challenge to make the advert seem like more people are doing it.

Technical Challenges
The only technical challenge we had was when we were looking at the footage we had filmed for the rehearse advert, most of the scenes were cut shot for some reason and this confused me alot as I made sure to stop filming about 2 seconds after Prinul stopped so leave a bit of time encase something happened but they were all cut short so much so that a couple of the video even finished mid sentence. To combat this next week we are going to re-film the shots more than once so that if this happens again we have lots of different versions to use.

To be done by next week

The length of the trip from Goodmayes to Queen Elizabeth Olympic Park

By next Sunday, I plan on getting all the filming done which Prinul and I have scheduled to film, Hopefully we will be setting out to film in Stratford, on Wednesday as this is the best day for both him and I to film, as I will be away during the weekend till late Monday night and He has his own plans. We plan to head to Stratford and film the first attempt near Queen Elizabeth Olympic park and then walk around the area to film different attempts at it so that we can have lots of different shots and angles to choose from when making the actual advert. We hope to be able to film the advert through-out at least 3 times with different angles each time so that we can then select the best version of the different locations so that we can mix and match to make the advert seem realistic and amateur as to make the audience think that its better because they can almost see themselves filming it but we still want it to look professional.

The last Olympic games holders

The reason that we chose to film near Queen Elizabeth Olympic park is because it looks really cool and nice and peaceful, and is iconic in terms of the Olympic games seeing as London held the games 3 years ago.

Production log week 2

Week 2

10th of may to the 17th of may 2015

This week we finished off the storyboard all together and on Wednesday I showed Prinul the new storyboard and he decided colour it in, and it is uploaded to blogger. We finished off pre-production and the only thing lest to do is the evaluation of the pitch which still needs to be done.
On Tuesday I designed a packshot, which is a still image of a product normally used at the end of adverts for products.

The first model for the packshot

I designed this one to look cool and grab the attention of anyone channel-hopping, this will happen as I used a bright yellow which will notice the advert because of the colouring. I used a yellow background over using purple as, it emulated the flake bar's colour scheme and also because I could do the same thing that the Simpsons does as the show also uses bright yellow as to catch a viewers attention because of colour of the characters.

The second and final model for the packshot

 This design was made using fireworks and had a lot of detail inside, it was quite basic, I used a vine like pattern in faded in the background to remind the audience of how the flake bar has a similar design on it.
After designing that, and disliking I moved on to make a better version of it. I remade the title, so now its purple like the flake bar, the text was moved the middle, and the circle with the flake bars was removed in favour of a broken one either side. I also added very faint flake bars in the background and shrunk the twitters name and the hash tag so that there was more room for the faint flakes to be seen,
There were no logistical challenges this week.

The only technical challenge this week was editing together a basic, quick version of the advert we staged during a lesson to see how it would look and it turned out to be really bad, and because of this we can redesign anything we think is bad to be better.

By next week Sunday I plan to have the evaluation finished with and start planning when we should film the actually advert and plan out how it will look now.

Production log week 1

Week 1 - Sunday 3th May to Sunday 10th of May 2015

First page of the old storyboard

This week I worked with Prinul on finishing off the storyboard and uploading that. I also uploaded all the pitch videos onto youtube and started pre-production. I also am working towards finishing up my evaluation on my pitch presentation. I hope to have the evaluation finished by the following Sunday. We also are going to restart on the storyboard together working, Prinul doing the writing section and I, myself doing all the drawings. This is because before when I had done the storyboard the first time, it wasn't up to standard so we decided to redo it. I have till Wednesday to finish it. We also talked about when we might want to film and the best idea was to film during the holiday when we can get the cast to come out and go to the different locations we need to film and film without hassle or time wasting.

A logistical challenge we faced this week was for me was designing the storyboard as, I had to draw everything from scratch and with only notes I did were on the sheet of paper and I wasn't quite sure if we were doing a split screen or just one person like we discuses during the pitch.

There were no technical problems to be had this week.

By next Sunday I plan to finish the evaluation, Fix up the storyboard and add colour to it and go over everything with a black fine line pen and make sure that all my pre-production work is on my blog.

StoryBoard

New storyboard


Old StoryBoard

Cast list

Crew List

Props list

Location Recee

Risk assessments

Buckingham Palace