Monday 13 July 2015
Friday 10 July 2015
Evaluation of final Tv advertisements
Is the advert fit for purpose
The brief was to make re brand the Flake chocolate by creating a new advert which would both keep the original audience and also add a newer, younger audience to the list of potential target audiences. The advert has to be exactly 30 seconds, no more no less, and select which times it should come on and on what channel/channels. I also would need to research the background of the chocolate bar and the company and on the competition and the similar chocolate bars.
I think that the advert met the brief, as it brought in both a newer generation feel to it and still kept the idea of having someone still eating the flake that most of the other flake adverts have as well. The advert also is exactly 30 seconds long and I researched the 3 different chocolate bars similar to flake.
The re branding that we have done will attract a new audience as the product will be shown in a new light, and having the advert look cool and fresh and having ideas like the challenge and using social media, which most teenagers both have and use, will get them to want to try even more
In the advert, The presenter goes round looking for people to try the #Don'tFlakeItChallenge which is where a person tries to eat a flake without it breaking apart which is meant to be a challenge as Flakes tend to break quite easily and are hard to eat without making a mess. Because of that we decided to base the challenge on that. The way that this advert would engage the audience is because they get to watch other people try something that they could be doing as well and seeing people they don't know doing the challenge might inspire them to do it as well. This can be seen at 0:18 of the advert where we explain what and how to enter to try doing the challenge. This can effectively engage the audience as this can be something that they can try to achieve and tell their friends about as to look out for, which allows them to then be able to tell everyone they know causing the advert and the challenge to become bigger because of word of mouth.
Effectiveness of conventions
The generic conventions used in my advert are Music, Graphics, voice overs, key character and a slogan. I chose to use music because it would help the advert to be more interesting as if the advert did not have any music it would not be very appealing to watch as there would either be no sound or the sounds of people talking/shouting, the wind and any music going on in the background which could also get me into trouble with copyright and such. I used graphics as they were useful to the advert as they allowed me to have 4 videos being played at once, which saved a lot of time as they needed to meet the 30 second time limit. We used a voice over because it was a more entertaining method of telling the audience how they could enter to try and be on the advert next week. We used a key character which was the presenter because it could be a character that could be someone that they could look out for on the street and also so that they could notice him in the adverts and automatically know who he is. Lastly I used a slogan which was the hashtag #Don'tFlakeItChallenge, this was really good to use as at this day and age, twitter is really popular and this hashtag would remind people of the Als challenge and the hashtag being #Alschallenge, having this would remind people about how fun that was and cause them to try this so they can have the fun they had before.
I intended for all of the conventions used to have the affect of making people remember these things from other places in the past, such as the als ice bucket challenge (Video) which happened in the summer of 2014 which most people did, this would cause them to remember that and then try this new one because of the memories of doing the ice bucket challenge. The impact that happened wasn't intended as it was more of its own challenge and when talking to people who did the ice bucket challenge, they didn't seem to mention the ice bucket challenge at all.
Impact of work
I think that the advert portrays a mixed message, being both positive and negative. I think its negative as it shows viewers who might be impressionable children a way of eating which might not be considered right as they way the chocolate was eaten it didn't look neat or clean and came off when re watching as kinda untidy. Apart from that I think that the challenge would cause people go out and buy the bar so they can try themselves and be on TV. The reason I think this is because looking back at the Ice bucket challenge, people seem to do things if someone else peer pressures' them into doing it meaning one person might nominated and then they nominate someone else and it keeps going on. For an example a youtuber, named Joel (TerasHD) did the ice bucket challenge and he nominated another youtuber, called Jessica (Aphmau) to do it and she nominated other people and they did the same thing. This causes many different people to end up doing the challenge and helps to spread the ideas along. Having this advert could allow both old and newer audiences to relate to it as since the it has only been around a year since the ice bucket challenge came out, its still sort of in people's minds and because its the summer and nice and hot, people are going to recall doing it and might want to find something fun to do and this might make people do it again.
Technical Qualities
There were really no problems when actually filming the real advert but while practicing the advert out a week before, the camera was having issues so we ended up having to film the practice advert around 5 times again to make sure it was OK. The reason we re-did the fake advert was because the camera kept ended the video early so instead of filming the whole clip it would cut them down and miss about 2 seconds of footage which ruined a lot of the shots as they ended up cutting mid sentence but we ended up over coming them by switching camera to a different one and they seemed to just go away after that. The only other problem was when we had finished filming, we ended up editing together 4 different adverts, three which were featured their own contestant trying the challenge and the 4th one which was a mash up of all three. We couldn't decide which one to use, so we were going to submit all 4 but last minute we changed our minds and we ended up using the 4th one as we noticed the other 3 had different things wrong with them like the second one had no good ending and the third ones' ending being the best.
Aesthetic Qualities
I think that the advert looked realistic, which the costumes being normal clothes as that makes the audience believe that the people trying the challenge seem like normal people and that they might get stopped to do the challenge. The setting looked really good because not only was it a nice day, which was perfect for filming but also it was a iconic location so everyone would know it. The characters did really well and when I showed someone who had not known about this project, the video they were sure that they were generally the random public. The advert just generally came out really well.
The brief was to make re brand the Flake chocolate by creating a new advert which would both keep the original audience and also add a newer, younger audience to the list of potential target audiences. The advert has to be exactly 30 seconds, no more no less, and select which times it should come on and on what channel/channels. I also would need to research the background of the chocolate bar and the company and on the competition and the similar chocolate bars.
I think that the advert met the brief, as it brought in both a newer generation feel to it and still kept the idea of having someone still eating the flake that most of the other flake adverts have as well. The advert also is exactly 30 seconds long and I researched the 3 different chocolate bars similar to flake.
The re branding that we have done will attract a new audience as the product will be shown in a new light, and having the advert look cool and fresh and having ideas like the challenge and using social media, which most teenagers both have and use, will get them to want to try even more
Clarity of communication
I think that I pitched my ideas well but it could have been better. I pitched my ideas for chocolate advert to my teachers and they seemed to enjoy it, I felt that I didn't really get to speak as much as I had hoped to, as I ended up getting a bit of stage fright which caused me to stop and forget what I was talking about and causing me to look at the screen to remember which is something I didn't really want to do. For example at 10 seconds into the second part of the pitch right here, I pointed toward the board and that's something I planned not to do. I know that I didn't do as well as I could have because I, knew that I might mess up before hand as I know I always panic and mess up on camera. Apart from that after a while I felt that I got a lot better and even remained calm and mainly towards the middle of the pitch and towards the end I ended up not speaking as much to the extent of the last words I really say is at which was around 1:48 of the 3rd part.
Appropriateness to audience compared with original intentions
The chocolate advert should appeal to its target audience which was teenagers 14 - 18, of both genders but the old adverts such as this one, try to make the target audience older women. The reason this was chosen is because that is age that most people we surveyed said ate the chocolate bar. Using the target audience we could decide what props and costumes we should use. For example we had the presenter wearing normal clothes to make himself out to be a normal person which made him more appealing to talk to and to make him look more approachable. This can connote, to the audience that the flake bar is for everyone as a posed to being more for older women which would be good as that's what we were aiming for, so that we could widen the profits made from the chocolate.
Effectiveness of techniques
In terms of shots I think we used a lot of different types of shots. Mainly we used long shots as they could show the audience the location of were the advert is being filmed. This can help because that could allow the audience to be able to become more excited seeing a location that they went too. We also used an establishing shot at 0:00. This was mainly to again show the audience where the advert was being filmed. Mid shots and two shots were used a lot to make the audience focus more on the presenter/ Contestant such as at 0:10 of the advert. The editing was straight as we thought there was no need to add any fades or anything over the top as this would make the advert look more like it was done by teenagers. At 0:18 though we have a graphic of 4 other contenders doing the challenge which which was the intent as the advert was meant to get people to try and tweet the video and hope that they would be on the advert in the next week over's video. This impacted the final product by making the advert look even more like the viewer might get in as the 4 videos more a lot and wobble, which makes them look like a fan made them.
Effectiveness of content
In the advert, The presenter goes round looking for people to try the #Don'tFlakeItChallenge which is where a person tries to eat a flake without it breaking apart which is meant to be a challenge as Flakes tend to break quite easily and are hard to eat without making a mess. Because of that we decided to base the challenge on that. The way that this advert would engage the audience is because they get to watch other people try something that they could be doing as well and seeing people they don't know doing the challenge might inspire them to do it as well. This can be seen at 0:18 of the advert where we explain what and how to enter to try doing the challenge. This can effectively engage the audience as this can be something that they can try to achieve and tell their friends about as to look out for, which allows them to then be able to tell everyone they know causing the advert and the challenge to become bigger because of word of mouth.
Effectiveness of conventions
The generic conventions used in my advert are Music, Graphics, voice overs, key character and a slogan. I chose to use music because it would help the advert to be more interesting as if the advert did not have any music it would not be very appealing to watch as there would either be no sound or the sounds of people talking/shouting, the wind and any music going on in the background which could also get me into trouble with copyright and such. I used graphics as they were useful to the advert as they allowed me to have 4 videos being played at once, which saved a lot of time as they needed to meet the 30 second time limit. We used a voice over because it was a more entertaining method of telling the audience how they could enter to try and be on the advert next week. We used a key character which was the presenter because it could be a character that could be someone that they could look out for on the street and also so that they could notice him in the adverts and automatically know who he is. Lastly I used a slogan which was the hashtag #Don'tFlakeItChallenge, this was really good to use as at this day and age, twitter is really popular and this hashtag would remind people of the Als challenge and the hashtag being #Alschallenge, having this would remind people about how fun that was and cause them to try this so they can have the fun they had before.
I intended for all of the conventions used to have the affect of making people remember these things from other places in the past, such as the als ice bucket challenge (Video) which happened in the summer of 2014 which most people did, this would cause them to remember that and then try this new one because of the memories of doing the ice bucket challenge. The impact that happened wasn't intended as it was more of its own challenge and when talking to people who did the ice bucket challenge, they didn't seem to mention the ice bucket challenge at all.
Impact of work
 |
| Homer Simpson doing the ice bucket challenge |
Technical Qualities
There were really no problems when actually filming the real advert but while practicing the advert out a week before, the camera was having issues so we ended up having to film the practice advert around 5 times again to make sure it was OK. The reason we re-did the fake advert was because the camera kept ended the video early so instead of filming the whole clip it would cut them down and miss about 2 seconds of footage which ruined a lot of the shots as they ended up cutting mid sentence but we ended up over coming them by switching camera to a different one and they seemed to just go away after that. The only other problem was when we had finished filming, we ended up editing together 4 different adverts, three which were featured their own contestant trying the challenge and the 4th one which was a mash up of all three. We couldn't decide which one to use, so we were going to submit all 4 but last minute we changed our minds and we ended up using the 4th one as we noticed the other 3 had different things wrong with them like the second one had no good ending and the third ones' ending being the best.
Aesthetic Qualities
I think that the advert looked realistic, which the costumes being normal clothes as that makes the audience believe that the people trying the challenge seem like normal people and that they might get stopped to do the challenge. The setting looked really good because not only was it a nice day, which was perfect for filming but also it was a iconic location so everyone would know it. The characters did really well and when I showed someone who had not known about this project, the video they were sure that they were generally the random public. The advert just generally came out really well.
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