Final Advert Don't Flake it challenge

Production log week 5

Week 5

31st of May to the 7th of June 2015

This week I worked with Prinul creating the advert using Final cut Express ,We actually ended up creating 4 different versions of the advert as we ended up liking some parts of each of the 3 challenges we did. The first 3 were different of each contender's attempt and they look good, but after the second one, Prinul noticed there was no really good outro for the second one. We ended up decided on using a voice over for the second one as this was the best way to have the advert. The final one was more of a compilation of the 3 videos we did and because that one looked the best and manged to have all 3 challenges in it, we decided to use that one. During the week I had actually created a couple of different Images to use including an animation that would have had the 4 extra videos going along the bottom of the screen.

4 challengers design 

I also created 5 being clock designs which changed over the week to now have the flake.

Starting Clock design

Newer clock design

This was the basic model for the clock and after a bit of work, adding the flake into the background of the clock, changing the colour of the clock's rings and hand colours to white, the clock was done but the idea ended up be scrapped.

I also created a new version of the Pack shot which would be used while Prinul was doing his outro on the advert. The changes I made to the image include removing the background colour, the flake on the right, the text in the middle and boarder. I then moved the title down to the middle and shrunk the remaining flake, and also changed the colour of the rest of the text to white so it could be seen within the video.

Logistical Challenges
A Logistical challenge i faced this week was really the second video, as it towards the end of the week we noticed that the ending for it was not very good and we decided that we should change it but there wasn't much to work with as the other outros had people in them which could leave any viewers confused on why there was a different person at the end. We over came this by using a voice over at the end over the packshot as this could mean we could have Prinul reread his lines using a voice recorder and then it could sound like he said that during the advert and give us an ending for the advert.

Technical Challenges
The biggest by far challenge for us this week was the fact that second challenge didn't actually have a very good ending that I was proud to use, so we decided that we shouldn't use it, but at that point,we were going to submit all 3 videos which we had at the time as there wasn't enough space and time in the advert to fit the 3 videos challenges.

What will be done by next Sunday?
By next week I hope to get more video entries to play during the end of the advert.